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site.kit.com pricing: free for 10,000 subscribers, and what Creator and Pro add

Kit's plans as its pricing page lists them, what the free Newsletter plan leaves out, the fee on paid products, and how it compares with beehiiv, MailerLite and MarkRelay.

Published by
MarkRelay Research
Updated
Sources
6 primary sources, linked below

Summary

Kit's free Newsletter plan now covers up to 10,000 subscribers with unlimited broadcasts, landing pages and forms, and lets you sell digital products and subscriptions, but it has one user and no visual automations. Creator is $33 a month ($390 a year) at 1,000 subscribers with 2 users and unlimited automations; Pro is $66 with unlimited users, $50 in the first year on the current offer. Sales of paid newsletters and products cost 3.5% + 30¢ per transaction, of which Kit keeps 0.6%. For a free newsletter Kit is hard to beat on price; MarkRelay is for sending from your own Cloudflare account at a flat $99 a year plus Cloudflare's per-email price.

Key findings

  1. 1Free Newsletter plan: up to 10,000 subscribers, 1 user, unlimited broadcasts, forms and landing pages, selling digital products and subscriptions; no visual automation builder.
  2. 2Creator: $33 a month or $390 a year at 1,000 subscribers, 2 users, unlimited visual automations and sequences.
  3. 3Pro: $66 a month at 1,000 subscribers with unlimited users; the first year is $50 a month on the current promotion, then the standard rate.
  4. 4Selling through Kit costs 3.5% + 30¢ per transaction on every plan, of which Kit keeps 0.6%.

Questions this report answers

Asked by real people, quoted as they wrote them.

“ConvertKit, Ghost, Mailchimp, or Substack: Which Is The Right ESP For Your Indie Newsletter?”

r/Substack

On cost for a free newsletter: Kit is free up to 10,000 subscribers, Substack is free to publish, Ghost(Pro) starts at $18 a month billed yearly, and Mailchimp is free only to 250 contacts. For paid subscriptions, Substack keeps 10%, Ghost Publisher and Business 0%, Kit 3.5% + 30¢ per sale.

“is convertkit free”

Google search suggestion

Yes. Kit's free Newsletter plan covers up to 10,000 subscribers with one user and unlimited broadcasts; automations need Creator.

“convertkit vs beehiiv”

Google search suggestion

Free plans: Kit to 10,000 subscribers, beehiiv to 2,500. At 1,000 subscribers: Kit Creator $33 a month, beehiiv Lite $59. On paid subscriptions beehiiv Lite and Pro take 0%; Kit charges 3.5% + 30¢ per sale.

“which is better mailchimp or convertkit”

Google search suggestion

For a growing list on a budget, Kit's free plan (to 10,000 subscribers) covers far more than Mailchimp's (250 contacts, 500 sends a month). Automations need Kit Creator ($33 at 1,000) or Mailchimp Essentials and up.

Kit plans (USD, at 1,000 subscribers)

Price

Newsletter (free)
$0 up to 10,000 subscribers
Creator
$33/month or $390/year
Pro
$66/month ($50 first year)

Users

Newsletter (free)
1
Creator
2
Pro
Unlimited

Visual automations and sequences

Newsletter (free)
No
Creator
Unlimited
Pro
Unlimited

Broadcasts, forms, landing pages

Newsletter (free)
Unlimited
Creator
Unlimited
Pro
Unlimited

Sell products and subscriptions

Newsletter (free)
3.5% + 30¢
Creator
3.5% + 30¢
Pro
3.5% + 30¢

Kit's page shows Creator and Pro prices at 1,000 subscribers; larger lists cost more. Source: Kit pricing.

A newsletter to 1,000 subscribers: monthly cost

Kit Newsletter (free)

Monthly cost
$0
What it adds
Broadcasts, forms, landing pages; 1 user

Kit Creator

Monthly cost
$33
What it adds
Automations and sequences; 2 users

MailerLite Comfort

Monthly cost
$19
What it adds
10,000 emails, 3 seats

beehiiv Lite

Monthly cost
$59
What it adds
Paid subscriptions at 0%, ad network

MarkRelay (weekly issue)

Monthly cost
$13.60
What it adds
Sends from your own Cloudflare account; team mailboxes and API

Monthly billing. MarkRelay is the $99 license spread over twelve months plus Cloudflare Workers Paid and per-email sending for four issues a month. Source: Kit pricing, MailerLite pricing, beehiiv pricing.

What the free plan is for

Kit's free plan is built for sending: broadcasts to up to 10,000 subscribers with forms and landing pages to grow the list. The paid plans add automation, more users and, on Pro, more of the growth tools. If you only ever send broadcasts, the free plan may be all you need.

Where MarkRelay fits

A good fit when

  • A newsletter or announcements to a list you already have, sent from your own domain at Cloudflare's per-email price.
  • Lists that grow faster than you mail them, where contact tiers keep raising the bill.

Look elsewhere when

  • Automation flows, landing pages, sign-up forms and e-commerce integrations: MarkRelay does not have them.
  • Selling paid subscriptions: MarkRelay sends, but does not take payments.

Common questions

Is Kit free?

Yes, the Newsletter plan is free for up to 10,000 subscribers, with one user and no visual automations.

How much is Kit Creator?

$33 a month or $390 a year at 1,000 subscribers.

Sources and method

  1. Kit pricing (kit.com/pricing)
  2. beehiiv pricing (www.beehiiv.com/pricing)
  3. Ghost pricing (ghost.org/pricing/)
  4. Mailchimp plan limits (mailchimp.com/help/about-mailchimp-pricing-plans/)
  5. Substack: going paid (substack.com/going-paid)
  6. MailerLite pricing (www.mailerlite.com/pricing)

Facts are taken from each vendor's own pricing pages, documentation or terms as of the updated date above; prices are in US dollars per month unless stated. Cost comparisons apply each vendor's published rates to the same volume. MarkRelay is not affiliated with Kit;"site.kit.com" in the title names the site these facts come from. MarkRelay sells a self-hosted email app, which this page mentions where it fits. Spotted something outdated? Tell us.

Revisions

  • : First published; every fact checked on the vendor's own pages.

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