Win-back email template
Bring an inactive user back with recent improvements and a low-friction CTA. Free to copy as HTML, React Email or plain text.
Get the code
View the code ↓- From
- Acme <hello@acme.com>
- Subject
- A few things changed since you left
- Preview
- Here is what is new and worth another look.
Copy the code
Email-client-safe HTML, the same email as a React Email component, and a plain-text version for clients that do not show HTML.
<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"><html dir="ltr" lang="en"><head><meta name="viewport" content="width=device-width"/><meta content="text/html; charset=UTF-8" http-equiv="Content-Type"/><meta name="x-apple-disable-message-reformatting"/><meta http-equiv="X-UA-Compatible" content="IE=edge"/><meta name="x-apple-disable-message-reformatting"/><meta name="format-detection" content="telephone=no,address=no,email=no,date=no,url=no"/><meta name="color-scheme" content="light"/><meta name="supported-color-schemes" content="light"/><title>Here is what is new and worth another look.</title><style>
@font-face {
font-family: 'Inter';
font-style: normal;
font-weight: 400;
mso-font-alt: 'Arial';
}
* {
font-family: 'Inter', Arial;
}
</style><style>blockquote,h1,h2,h3,img,li,ol,p,ul{margin-top:0;margin-bottom:0}@media only screen and (max-width:425px){.mr-hide-mobile{display:none!important;max-height:0!important;overflow:hidden!important}.mr-show-mobile{display:block!important;max-height:none!important;overflow:visible!important}.tab-row-stack{width:100%!important}.tab-col-stack{display:block!important;width:100%!important;height:auto!important}.tab-pad-stack{padding-left:0!important;padding-right:0!important}.tab-mobile-gap-0{padding-top:0px!important;padding-bottom:0px!important}.tab-mobile-gap-2{padding-top:1px!important;padding-bottom:1px!important}.tab-mobile-gap-4{padding-top:2px!important;padding-bottom:2px!important}.tab-mobile-gap-6{padding-top:3px!important;padding-bottom:3px!important}.tab-mobile-gap-8{padding-top:4px!important;padding-bottom:4px!important}.tab-mobile-gap-10{padding-top:5px!important;padding-bottom:5px!important}.tab-mobile-gap-12{padding-top:6px!important;padding-bottom:6px!important}.tab-mobile-gap-14{padding-top:7px!important;padding-bottom:7px!important}.tab-mobile-gap-16{padding-top:8px!important;padding-bottom:8px!important}.tab-mobile-gap-18{padding-top:9px!important;padding-bottom:9px!important}.tab-mobile-gap-20{padding-top:10px!important;padding-bottom:10px!important}.tab-mobile-gap-22{padding-top:11px!important;padding-bottom:11px!important}.tab-mobile-gap-24{padding-top:12px!important;padding-bottom:12px!important}.tab-mobile-gap-26{padding-top:13px!important;padding-bottom:13px!important}.tab-mobile-gap-28{padding-top:14px!important;padding-bottom:14px!important}.tab-mobile-gap-30{padding-top:15px!important;padding-bottom:15px!important}.tab-mobile-gap-32{padding-top:16px!important;padding-bottom:16px!important}.tab-mobile-gap-34{padding-top:17px!important;padding-bottom:17px!important}.tab-mobile-gap-36{padding-top:18px!important;padding-bottom:18px!important}.tab-mobile-gap-38{padding-top:19px!important;padding-bottom:19px!important}.tab-mobile-gap-40{padding-top:20px!important;padding-bottom:20px!important}}</style></head><body dir="ltr" lang="en" style="background-color:#f1f7f3;margin:0;padding-top:0;padding-bottom:0;padding-right:0;padding-left:0"><!--$--><!--html--><!--head--><!--body--><table border="0" width="100%" cellPadding="0" cellSpacing="0" role="presentation" align="center"><tbody><tr><td dir="ltr" lang="en" style="margin:0px;background-color:#f1f7f3;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;font-family:Inter, Arial, sans-serif"><div style="display:none;overflow:hidden;line-height:1px;opacity:0;max-height:0;max-width:0" data-skip-in-text="true">Here is what is new and worth another look.<div> </div></div><table align="center" width="100%" border="0" cellPadding="0" cellSpacing="0" role="presentation" style="max-width:640px;background-color:#ffffff;min-width:0px;border-radius:0px;border-width:0px;border-color:transparent;width:100%;margin:0 auto"><tbody><tr style="width:100%"><td style="padding-top:24px;padding-right:24px;padding-bottom:24px;padding-left:24px"><table align="center" width="100%" border="0" cellPadding="0" cellSpacing="0" role="presentation" style="margin-top:8px;margin-right:0;margin-bottom:8px;margin-left:0"><tbody style="width:100%"><tr style="width:100%"><td align="left" data-id="__react-email-column" style="border-color:transparent;border-width:0;border-style:solid;background-color:#15803d;border-radius:18px;padding-top:22px;padding-right:24px;padding-bottom:22px;padding-left:24px"><p style="font-size:15px;line-height:26.25px;-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;color:#14532d;margin:0 0 12px 0;margin-top:0;margin-right:0;margin-bottom:12px;margin-left:0"><span style="color:#ffffff"><strong>WELCOME BACK</strong></span></p><h1 style="margin-left:0px;margin-right:0px;margin-top:0px;margin-bottom:12px;text-align:center;color:#14532d;font-size:36px;line-height:40px;font-weight:800"><span style="color:#ffffff">A few things changed</span></h1><p style="font-size:15px;line-height:26.25px;text-align:center;-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;color:#14532d;margin:0 0 0px 0;margin-top:0;margin-right:0;margin-bottom:0px;margin-left:0"><span style="color:#ffffff">We made setup faster, improved template previews, and added clearer controls for teams.</span></p></td></tr></tbody></table><table align="center" width="100%" border="0" cellPadding="0" cellSpacing="0" role="presentation" style="max-width:37.5em;height:20px"><tbody><tr style="width:100%"><td></td></tr></tbody></table><table align="center" width="100%" border="0" cellPadding="0" cellSpacing="0" role="presentation" style="margin-top:0;margin-right:0;margin-bottom:0;margin-left:0"><tbody style="width:100%"><tr style="width:100%"><td align="left" data-id="__react-email-column" style="border-color:#dcfce7;border-width:1px;border-style:solid;background-color:#f0fdf4;border-radius:14px;padding-top:22px;padding-right:20px;padding-bottom:22px;padding-left:20px"><p style="font-size:15px;line-height:26.25px;text-align:center;-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;color:#14532d;margin:0 0 12px 0;margin-top:0;margin-right:0;margin-bottom:12px;margin-left:0"><span style="color:#15803d"><strong>Start with one template</strong></span></p><p style="font-size:15px;line-height:26.25px;text-align:center;-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;color:#14532d;margin:0 0 0px 0;margin-top:0;margin-right:0;margin-bottom:0px;margin-left:0">Open a ready-made starter, change the copy, and send yourself a preview in a few minutes.</p></td></tr></tbody></table><table align="center" width="100%" border="0" cellPadding="0" cellSpacing="0" role="presentation" style="max-width:37.5em;height:18px"><tbody><tr style="width:100%"><td></td></tr></tbody></table><table align="center" width="100%" border="0" cellPadding="0" cellSpacing="0" role="presentation" style="margin-top:0;margin-right:0;margin-bottom:0;margin-left:0"><tbody style="width:100%"><tr style="width:100%"><td align="left" data-id="__react-email-column" style="border-color:transparent;border-width:0;border-style:solid;background-color:transparent;border-radius:14px;padding-top:8px;padding-right:5px;padding-bottom:8px;padding-left:5px"><table align="center" width="100%" border="0" cellPadding="0" cellSpacing="0" role="presentation" style="max-width:100%;text-align:center;margin-bottom:0px"><tbody><tr style="width:100%"><td><a href="{{action_url}}" style="line-height:100%;text-decoration:none;display:inline-block;max-width:100%;mso-padding-alt:0px;color:#ffffff;background-color:#15803d;border-color:#15803d;border-width:2px;border-style:solid;font-size:14px;font-weight:600;border-radius:6px;padding:10px 32px 10px 32px;padding-top:10px;padding-right:32px;padding-bottom:10px;padding-left:32px" target="_blank"><span><!--[if mso]><i style="mso-font-width:400%;mso-text-raise:15px" hidden>    </i><![endif]--></span><span style="max-width:100%;display:inline-block;line-height:120%;mso-padding-alt:0px;mso-text-raise:7.5px">Take another look</span><span><!--[if mso]><i style="mso-font-width:400%" hidden>    ​</i><![endif]--></span></a></td></tr></tbody></table></td></tr></tbody></table><table align="center" width="100%" border="0" cellPadding="0" cellSpacing="0" role="presentation" style="max-width:37.5em;height:8px"><tbody><tr style="width:100%"><td></td></tr></tbody></table><table align="center" width="100%" border="0" cellPadding="0" cellSpacing="0" role="presentation" style="margin-top:40px;margin-right:0;margin-bottom:0;margin-left:0"><tbody style="width:100%"><tr style="width:100%"><td align="left" data-id="__react-email-column" style="border-color:#e2e8f0;border-width:0;border-style:solid;background-color:#ffffff;border-radius:0;padding-top:24px;padding-right:16px;padding-bottom:24px;padding-left:16px"><p style="font-size:15px;line-height:26.25px;-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;color:#14532d;margin:0 0 12px 0;margin-top:0;margin-right:0;margin-bottom:12px;margin-left:0">You received this email because you subscribed to updates from our team.
{{organization_name}} • {{organization_address}}</p><p style="font-size:15px;line-height:26.25px;-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;color:#14532d;margin:0 0 0px 0;margin-top:0;margin-right:0;margin-bottom:0px;margin-left:0"><a href="{{unsubscribe_url}}" rel="noopener noreferrer nofollow" style="color:#15803d;text-decoration-line:none;text-decoration:underline" target="_blank">Unsubscribe</a></p></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><!--/$--></body></html>Send it from your own domain
This email goes to a list. In MarkRelay it is one of the built-in starter templates: open it in the visual editor, change the copy, and send it as a Broadcast. MarkRelay fills in {{unsubscribe_url}} and the List-Unsubscribe headers and keeps the suppression list for you.
The template is free to use with any sending service. See how templates work in MarkRelay.
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