site.mailerlite.com pricing: free for 250 subscribers, then Comfort and Power

MailerLite's plans as its pricing page lists them, what each list size costs, and how per-subscriber pricing compares with Mailchimp and a per-email setup.

Published by: MarkRelay Research
Updated: October 25, 2026
Sources: 4 primary sources, linked below

Summary

MailerLite's free plan covers 250 subscribers and 2,500 emails a month with 2 seats, and keeps the MailerLite logo. Paid plans are priced by subscribers: Comfort is $12 a month at 500, $19 at 1,000 and $49 at 5,000, with 10 times the subscriber count in emails; Power is $25, $39 and $69 with unlimited emails under fair use. Yearly billing takes 10% off. MarkRelay prices the other way: $99 a year plus Cloudflare's per-email price, with no subscriber tiers and no automation flows.

Key findings

1Free: 250 subscribers, 2,500 emails a month, 2 seats, 3 active automations; the MailerLite logo stays.
2Comfort, monthly: $12 (500 subscribers), $19 (1,000), $33 (2,500), $49 (5,000); emails up to 10 times the subscriber tier; 3 seats.
3Power, monthly: $25, $39, $49, $69 at the same tiers; unlimited emails (fair use) and seats.
4Yearly billing is 10% cheaper on both paid plans. Transactional email is a separate product, MailerSend.

Questions this report answers

Asked by real people, quoted as they wrote them.

“Best platform for cheap email marketing?”

r/smallbusiness, 27 comments

For a small list, MailerLite's free plan (250 subscribers) and Comfort ($19 a month at 1,000) are among the cheapest per-subscriber options we checked. If you send to your list on a schedule and do not need automation flows, a per-email setup such as MarkRelay on Cloudflare can cost less as the list grows.

“Which email marketing platform is the best for small business?”

r/smallbusiness, 26 comments

On price at 1,000 subscribers: MailerLite Comfort $19 a month; Mailchimp Essentials starts at $13, but counts unsubscribed contacts too. Brevo prices by emails sent instead, from $9.

“is mailerlite free”

Google search suggestion

Yes, for up to 250 subscribers and 2,500 emails a month, with 2 seats and the MailerLite logo.

“which is better mailchimp or mailerlite”

Google and Bing search suggestion

On free plans MailerLite covers 250 subscribers and 2,500 emails a month, Mailchimp 250 contacts and 500 sends. Mailchimp also counts unsubscribed contacts toward its price.

“self hosted email marketing software”

Google search suggestion

MailerLite is hosted. Self-hosted options keep the list in your own infrastructure; MarkRelay runs in your Cloudflare account and sends broadcasts with unsubscribe handling through Cloudflare Email Sending.

MailerLite plans by list size (USD a month, monthly billing)

Subscribers	Comfort	Power
500	$12 (5,000 emails)	$25 (unlimited)
1,000	$19 (10,000 emails)	$39 (unlimited)
2,500	$33 (25,000 emails)	$49 (unlimited)
5,000	$49 (50,000 emails)	$69 (unlimited)
10,000	$89 (100,000 emails)	$129 (unlimited)

500

Comfort: $12 (5,000 emails)
Power: $25 (unlimited)

1,000

Comfort: $19 (10,000 emails)
Power: $39 (unlimited)

2,500

Comfort: $33 (25,000 emails)
Power: $49 (unlimited)

5,000

Comfort: $49 (50,000 emails)
Power: $69 (unlimited)

10,000

Comfort: $89 (100,000 emails)
Power: $129 (unlimited)

Free covers 250 subscribers and 2,500 emails a month. Yearly billing is 10% less. Source: MailerLite pricing.

A weekly newsletter: monthly cost by list size

Subscribers	MailerLite Comfort	Brevo Starter	MarkRelay$99/yr + Cloudflare
1,000	$19	$9	$13.60
5,000	$49	$32	$19.20
10,000	$89	$56	$26.20

1,000

MailerLite Comfort: $19
Brevo Starter: $9
MarkRelay: $13.60

5,000

MailerLite Comfort: $49
Brevo Starter: $32
MarkRelay: $19.20

10,000

MailerLite Comfort: $89
Brevo Starter: $56
MarkRelay: $26.20

Four sends a month to the whole list, monthly billing. MailerLite prices by subscribers; Brevo by emails sent; MarkRelay is Cloudflare Workers Paid ($5, 3,000 emails included, then $0.35 per 1,000) plus the $99 license spread over twelve months. Source: MailerLite pricing, Brevo pricing, Cloudflare Email Service pricing.

Per subscriber or per email

MailerLite, like Mailchimp, prices by the size of the list, so a list that grows but mails rarely still costs more each tier. A weekly newsletter sends about four emails per subscriber a month, which is where per-email pricing starts to pull ahead.

Where MarkRelay fits

A good fit when

A newsletter or announcements to a list you already have, sent from your own domain at Cloudflare's per-email price.
Lists that grow faster than you mail them, where contact tiers keep raising the bill.

Look elsewhere when

Automation flows, landing pages, sign-up forms and e-commerce integrations: MarkRelay does not have them.
Selling paid subscriptions: MarkRelay sends, but does not take payments.

Common questions

Is MailerLite free?

Yes, for up to 250 subscribers and 2,500 emails a month, with the MailerLite logo.

How much is MailerLite for 1,000 subscribers?

$19 a month on Comfort or $39 on Power, billed monthly; 10% less yearly.

Sources and method

MailerLite pricing (www.mailerlite.com/pricing)
Mailchimp pricing (mailchimp.com/pricing/marketing/)
Brevo pricing (www.brevo.com/pricing/)
Cloudflare Email Service pricing (developers.cloudflare.com/email-service/platform/pricing/)

Facts are taken from each vendor's own pricing pages, documentation or terms as of the updated date above; prices are in US dollars per month unless stated. Cost comparisons apply each vendor's published rates to the same volume. MarkRelay is not affiliated with MailerLite;"site.mailerlite.com" in the title names the site these facts come from. MarkRelay sells a self-hosted email app, which this page mentions where it fits. Spotted something outdated? Tell us.

Revisions

October 25, 2026: First published; every fact checked on the vendor's own pages.