33 free templates

Email templates for SaaS

Ready-to-send emails for signup, sign-in, billing, trials, launches and newsletters. Preview each one, then copy email-client-safe HTML or plain text.

SceneAll 8Welcome 0Transactional 0Lifecycle 0Product update 0Newsletter 0Promotion 0Sales4 Customer success4

StyleAll 4Branded 0Minimal 0Personal letter4Newsletter 0

Welcome

Right after someone signs up, while they still remember why they did.

WelcomeBranded

Onboarding checklist

A day or two after signup, to someone who has not finished setup yet.

WelcomeBranded

Community welcome

When someone joins your community, forum or Slack-style space.

WelcomeBranded

Waitlist confirmation

As soon as someone joins your waitlist, before you can give them access.

WelcomeBranded

Password reset

The moment someone asks to reset their password.

TransactionalMinimal

Verification code

When someone signs in or verifies an address with a one-time code.

TransactionalMinimal

Magic link

When someone signs in without a password and you send them a one-time link.

TransactionalMinimal

Invoice

When a new invoice is issued or a payment is coming up.

TransactionalMinimal

Team invitation

When a member invites a teammate to a workspace.

TransactionalMinimal

Activation

When an account is close to its first real use but one or two steps are missing.

LifecycleBranded

Trial ending

Three days before a free trial ends, with a shorter reminder on the last day.

LifecycleBranded

Renewal reminder

Two to four weeks before an annual plan renews. Some regions require notice for automatic renewals.

LifecycleBranded

Win-back

One to three months after a customer cancelled, once there is something new to show.

LifecycleBranded

Feature announcement

When you ship a feature worth trying, to the users it helps.

Product updateBranded

Product update

When you improve something users already do every day.

Product updateBranded

Release notes

Weekly or monthly, when you have several changes to summarise.

Product updateBranded

Scheduled maintenance

Three to seven days before planned maintenance, to every account it affects.

Product updateMinimal

Monthly newsletter

Once a month, on a day and time readers can expect.

NewsletterNewsletter

Content roundup

Weekly or every other week, when you have a few pieces worth sharing.

NewsletterNewsletter

Curated resources

When you collect useful links from outside your own blog.

NewsletterNewsletter

Event invitation

Two to three weeks before a live session, with a reminder the day before.

NewsletterBranded

Discount offer

For a time-limited offer to people who opted in to marketing email.

PromotionBranded

Seasonal sale

At the start of a seasonal sale, with one reminder before it ends.

PromotionBranded

Limited-time offer

When you want urgency without cutting the price.

PromotionBranded

Trial upgrade

During a trial, once the account has used the features a paid plan keeps.

PromotionBranded

Demo follow-up

Within a day of a sales demo.

SalesPersonal letter

Case study

In a nurture sequence, to prospects who match the customer in the story.

SalesPersonal letter

Procurement follow-up

When a deal moves to security and procurement review.

SalesPersonal letter

Sales proposal

When you send a proposal, so the main points are in the inbox and not only in a PDF.

SalesPersonal letter

Account health check

Quarterly, or when usage drops for an account you manage.

Customer successPersonal letter

Customer success plan

At the start of a new paid account, before the kickoff call.

Customer successPersonal letter

Feature adoption

When an account has not tried a feature that would help it.

Customer successPersonal letter

Renewal review

Six to eight weeks before a renewal, for accounts you manage.

Customer successPersonal letter

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