Email templates for SaaS
Ready-to-send emails for signup, sign-in, billing, trials, launches and newsletters. Preview each one, then copy email-client-safe HTML or plain text.
Welcome
Right after someone signs up, while they still remember why they did.
Onboarding checklist
A day or two after signup, to someone who has not finished setup yet.
Community welcome
When someone joins your community, forum or Slack-style space.
Waitlist confirmation
As soon as someone joins your waitlist, before you can give them access.
Password reset
The moment someone asks to reset their password.
Verification code
When someone signs in or verifies an address with a one-time code.
Magic link
When someone signs in without a password and you send them a one-time link.
Invoice
When a new invoice is issued or a payment is coming up.
Team invitation
When a member invites a teammate to a workspace.
Activation
When an account is close to its first real use but one or two steps are missing.
Trial ending
Three days before a free trial ends, with a shorter reminder on the last day.
Renewal reminder
Two to four weeks before an annual plan renews. Some regions require notice for automatic renewals.
Win-back
One to three months after a customer cancelled, once there is something new to show.
Feature announcement
When you ship a feature worth trying, to the users it helps.
Product update
When you improve something users already do every day.
Release notes
Weekly or monthly, when you have several changes to summarise.
Scheduled maintenance
Three to seven days before planned maintenance, to every account it affects.
Monthly newsletter
Once a month, on a day and time readers can expect.
Content roundup
Weekly or every other week, when you have a few pieces worth sharing.
Curated resources
When you collect useful links from outside your own blog.
Event invitation
Two to three weeks before a live session, with a reminder the day before.
Discount offer
For a time-limited offer to people who opted in to marketing email.
Seasonal sale
At the start of a seasonal sale, with one reminder before it ends.
Limited-time offer
When you want urgency without cutting the price.
Trial upgrade
During a trial, once the account has used the features a paid plan keeps.
Demo follow-up
Within a day of a sales demo.
Case study
In a nurture sequence, to prospects who match the customer in the story.
Procurement follow-up
When a deal moves to security and procurement review.
Sales proposal
When you send a proposal, so the main points are in the inbox and not only in a PDF.
Account health check
Quarterly, or when usage drops for an account you manage.
Customer success plan
At the start of a new paid account, before the kickoff call.
Feature adoption
When an account has not tried a feature that would help it.
Renewal review
Six to eight weeks before a renewal, for accounts you manage.
Own your email stack today
Buy MarkRelay once and run it in your Cloudflare account. MarkRelay adds no per-message or per-seat charge; Cloudflare usage and service limits remain separate.