Email templates for SaaS
Ready-to-send emails for signup, sign-in, billing, trials, launches and newsletters. Preview each one, then copy email-client-safe HTML or plain text.
Welcome
Right after someone signs up, while they still remember why they did.
Onboarding checklist
A day or two after signup, to someone who has not finished setup yet.
Community welcome
When someone joins your community, forum or Slack-style space.
Waitlist confirmation
As soon as someone joins your waitlist, before you can give them access.
Activation
When an account is close to its first real use but one or two steps are missing.
Trial ending
Three days before a free trial ends, with a shorter reminder on the last day.
Renewal reminder
Two to four weeks before an annual plan renews. Some regions require notice for automatic renewals.
Win-back
One to three months after a customer cancelled, once there is something new to show.
Feature announcement
When you ship a feature worth trying, to the users it helps.
Product update
When you improve something users already do every day.
Release notes
Weekly or monthly, when you have several changes to summarise.
Event invitation
Two to three weeks before a live session, with a reminder the day before.
Discount offer
For a time-limited offer to people who opted in to marketing email.
Seasonal sale
At the start of a seasonal sale, with one reminder before it ends.
Limited-time offer
When you want urgency without cutting the price.
Trial upgrade
During a trial, once the account has used the features a paid plan keeps.
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